On the Lip
LPGA Schedule Shrinks by One Third in Two Years
With an announced 23 event 2010 season, only one event on a major TV network and the balance on the Golf Channel the LPGA sked is a mess. One might say “paying for the Bivens era,” estrangement of tournament sponsors combined with a worldwide recession.
Two things are for sure whether the LPGA Tour dives, survives or thrives, until Wie won last week no American had been victorious for more than six months and half the tour’s events next year are out of the U.S.
Ouch.
The LPGA Tour has been truly international for several years but if they expect to draw U.S. audiences they will have to market Michelle, Paula, Christie, Natalie, etc. Tough to do when there’s only limited exposure.
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