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In the battle for golf ball market share against the segment dominating
position of Acushnet Golf, other ball makers have come up with some
pretty strange ideas - remember yellow balls? One recent idea though
which was definitely not strange is Bridgestone Golf’s ball-fitting
program. In three years the company has sponsored 50,000 plus fittings
giving golfers get hi-tech help to determine which golf ball is best for their
individual swing and game.
The ball-fitting idea produced two significant results. Bridgestone
doubled their market share and the popular B330-RX ball was conceived.
Analyzing data from thousands of ball-fittings Bridgestone came to the
conclusion a so-called ‘new category’ of ball was needed; one with “tour-
level performance around the greens, yet was engineered to optimize
distance off the tee for a moderate swing speed.” Thus was born the
B330-RX which may have been the most successful ball launch since
the Titleist ProV1.
This year Bridgestone updates the Tour B330-RX and adds a new three-
piece Urethane cover B330-RXS for players with swing speeds under
105 mph.
position of Acushnet Golf, other ball makers have come up with some
pretty strange ideas - remember yellow balls? One recent idea though
which was definitely not strange is Bridgestone Golf’s ball-fitting
program. In three years the company has sponsored 50,000 plus fittings
giving golfers get hi-tech help to determine which golf ball is best for their
individual swing and game.
The ball-fitting idea produced two significant results. Bridgestone
doubled their market share and the popular B330-RX ball was conceived.
Analyzing data from thousands of ball-fittings Bridgestone came to the
conclusion a so-called ‘new category’ of ball was needed; one with “tour-
level performance around the greens, yet was engineered to optimize
distance off the tee for a moderate swing speed.” Thus was born the
B330-RX which may have been the most successful ball launch since
the Titleist ProV1.
This year Bridgestone updates the Tour B330-RX and adds a new three-
piece Urethane cover B330-RXS for players with swing speeds under
105 mph.
Bridgestone successful fitting
By ED TRAVIS, Editor FrontPageGolf.com
The company line:
New Tour B330-RX
• 7% softer core and reformulated mantle reduces excess spin
resulting in straighter, more precise shots
• Very soft gradational compression core for longer distance and
great feel
• New Ionomer Inner Cover provides an increase in velocity and
reduction in sidespin with the driver and long irons
• 330 Seamless Dimple-design urethane cover
B330-RXS
• 3-piece construction
• Urethane cover
• Soft core
“The original Tour B330-RX was the first ever golf ball to deliver tour-
like performance for amateur swing speeds," said Brandon Sowell,
Bridgestone Golf Ball Marketing Manager. "Consumers loved it and
we quickly realized this was a product that golfers had been waiting
for.”
The Tour B330-RX and B330-RXS will be in shops by March 1
carrying a MSRP of $56. Street price is expected to be $43.
New Tour B330-RX
• 7% softer core and reformulated mantle reduces excess spin
resulting in straighter, more precise shots
• Very soft gradational compression core for longer distance and
great feel
• New Ionomer Inner Cover provides an increase in velocity and
reduction in sidespin with the driver and long irons
• 330 Seamless Dimple-design urethane cover
B330-RXS
• 3-piece construction
• Urethane cover
• Soft core
“The original Tour B330-RX was the first ever golf ball to deliver tour-
like performance for amateur swing speeds," said Brandon Sowell,
Bridgestone Golf Ball Marketing Manager. "Consumers loved it and
we quickly realized this was a product that golfers had been waiting
for.”
The Tour B330-RX and B330-RXS will be in shops by March 1
carrying a MSRP of $56. Street price is expected to be $43.